: SJCL :

Faculty

Lincy Joykutty
MBA, NET
Assistant Professor
Area of specialization: Commerce and Management

Education

• MBA, Human Resource & Marketing, ICFAI University Dehradun (2007-2009)
• BBM, Marketing Management, Bangalore University, 2007

TEACHING EXPERIENCE

• Assistant Professor, New Horizon college Marathalli 2010-2019
• Lecturer Lowry, Memorial Institutions 2009-2010

Courses Taught

Human Resource, Marketing & Services Management, Principles & Practices of Management, Entrepreneurship Development

Research Interests

Human Resource, Marketing, Industry 4.0

Publications

• Article Published: Transformation Of Millennium Development Goals To Sustainable Development Goals 2030 In The Field Of Service Marketing: India . January -June 2025
• Article Published: Insights Into The Marketing Of Sustainable Products. January-June 2025
• Article Published: "Enhancing Urban Sustainability: A Critical Evaluation of AI - Powered Solutions for Waste Management". 8th and 9th January 2025
• Article Published: Revealing the Relevance of Sustainability Marketing using Technology Acceptance Model in the Indian context. 8th and 9th January 2025
• Article Published: Artificial Intelligence And Sustainable Consumerism: Analyzing The Nuances Of sustainable Purchase Behavior. December 2024.
Best paper award for the paper “A Study on Impact of Compensation Analytics with reference to Higher Education Teaching Professionals during Post Covid Situation, Bengaluru” in the National Conference on Industry 4.0: Innovation, Transformation & Business strategies, organised by School of Business and Management, CHRIST (Deemed to be University) on 7 - 9 April 2021
A study on women economic empowerment at educational institutions, Bangalore-Asia Pacific Journal of Research, Impact Factor 6.58, UGC indexed journal ISSN:23205504 A study on impact of ICT (Information & Communication Technology) towards teaching & learning at UG level educational institutions. -International Journal of Basic & Advanced Research, UGC approved, ISSN 2454-4639(P) 2456-1372(O) COSMOS Impact Factor :5.825(2017)
A study on Effectiveness of Emotional Literacy for a quality life-Srusti Management Review Journal
A study on stress and work life balance among Indian working women, International journal of social science & management
A study on retention strategies adopted by various business process outsourcing companies in Bangalore city-IJIREM Journal
A study on effectiveness of Safety & health program on workforce of various manufacturing sectors, Bangalore-Global Journal of Management Business Studies
A study on Retention Strategies adopted by Religare Securities Ltd

Honours and Awards

NET-Management UGC, 2012
Represented Karnataka region in All India Management Meet Confluence 2008 at INC, Hyderabad.
1st Prize in Human Resource Contest (Maslow’s Mania) in Karnataka Region.
Awarded as Best Achiever during Summer Internship Programme in INC, Malleswaram.
Merit Scholarship for Women MBA II Semester 2008.

PRESENTED PAPERS

• Presented a paper titled Harmonizing Nature and a Sustainable Future: A Study on Sustainability of Wooden Products International conference on Sustainable Finance and Accountancy - Theme: Responsible Finance and Financial Resilience (ICSFA -2024) organised by the Department of Professional Studies, School of Commerce, Finance and Accountancy (SCFA), CHRIST (Deemed to be University), Bangalore Central Campus, India in Collaboration with Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia on 29 February 2024 and 1 March 2024.

• A path towards sustainability: Consumer usage on sustainable wooden products in Karnataka and Kerala region on September 13, 2024

• Marketers perspective on Consumers contribution towards United Nation sustainable developemental goals 2030:India on 12th September 2024

• A study on the relationship between corporate governance and corporate social performance using sustainability as a tool on 1st August 2024

• SYSTEMATIC LITERATURE REVIEW ON SUSTAINABILITY MARKETING BUSINESS PRACTICES FOCUSING ON RESPONSIBLE PRODUCTION AND CONSUMPTION at InternatIonal ConferenCe on InnovatIons In arChIteCture, DesIgn, BusIness, soCIety, languages anD lIterature 2025 on 30th & 31st October 2025

• Integrating Sustainability into Business Strategy: A Case Study of EthniCo Weaveâ€™s Best Practices InternatIonal ConferenCe on InnovatIons In arChItecture, DesIgn, BusIness, soCIety, languages and lIterature 2025

SEMINARS

• Attended a symposium on Digital Innovations, Financial Inclusion and Sustainability on November 18th & 19th 2024
• Attended a national webinar on “Academic Writing: Fundamentals & Beyond” on 7th September 2024.
• Participated in a Two Days National Level workshop on Fostering Innovation, Inclusion and Sustainability in HEIs on 15th & 16th December 2025

RESOURCE

• Was a Judge for the Sustainability Jury for SAMSARA 24 on January 24, 2024 organised by St. Joseph’s College of Commerce.